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Build your web presence Lesson 1 of 6

There’s more than one way to establish your home on the web. Understand your options and create an action plan to get online.

Choosing your online presence

Key learning 4′

There’s more than one place for people to find you online. With this lesson we’ll explore just how important being online is these days, as well as some common ways to do it including:

  1. websites
  2. local business listings and review sites
  3. social media
  4. mobile apps.

A social press profile is a quick, simple and cheap way for Addie to establish an online presence. This should be the first step she requires to help customers engage with her and her business.After Addie has established her social media profile she can then look at longer-term investments such as building a mobile app which could help customers find out more information and place orders.

Next steps

Write down all the places your business currently “lives” online, from listings, to social media sites, to your own website, if you have one. Now, write a wish list of options you’d like to include in the future. Next to each, jot down ideas about what you might include there, like content and functionality. How can you encourage customers to interact with you online?

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Your first steps in online success Lesson 4 of 4

Build your web presence Lesson 2 of 6