Start growing your customer relationships while also converting new prospects through email marketing.
Managing successful email campaigns
Key learning 3′
There’s too much to manage when working an email marketing campaign – use these ways of collection yourself up for success. Here we’ll explore how to:
- use A/B tests to boost engagement
- create relevant marketing campaign landing pages
- gauge the performance of your email promotions.
Analytics gives Steph the open up rates (just how many of her marketing email messages are opened by customers) and clickthrough rates (just how many customers have clicked links within her email messages).Analytics can’t show Steph how frequently her email messages were moved in to the trash with a potential customer right.Understand that as well as the analytics described above, Steph may use web analytics to discover more about how exactly customers connect to her site.Browse the analytics subject areas on the Digital Garage to discover more.
Write an example marketing email. Now think of a few different subject lines that you could use A/B testing to choose between.
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