Get started with search Lesson 4 of 6

Learn how they work, why they’re important, how they’ll impact your business and why they are key to your online success.

Organic search explained

Key learning 4′

When a person types in a word or phrase on a search engine, a list of results appears with links to web pages and other content related to the search. This video covers the content found in the organic and natural results. You’ll learn:

  • what organic and natural results are
  • what search engine optimisation (SEO) is
  • how good website content affects the organic and natural search results.

The organic and natural search results are the main list of results the search engine displays. They are usually the main focus on the results page. There’s no cost for businesses to appear in the organic and natural results.Option 1 shows results for local businesses and a map showing their locations.Option 2 shows the paid results, or adverts, which we’ll hear more about later.CongratulationsYou’ve completed the Get started with search

Next steps

Think of some words and phrases you’re interested in, then try a few searches for these to see what appears in the organically grown results. If a niche site is acquired by you, try looking for related keywords to find out if you show up. You can even use a search operator to find out if your web pages are in the organically grown index. Seek out this, changing the bracketed text message with your Link, to see what turns up:site:[]

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